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On September 9, 1923,
Max Lüscher was born in the Swiss university town of Basel.
He attended school in Basel and in 1944 was awarded his AMatura@
there, a diploma which would allow him to pursue his studies at the university
level. He went on to study psychiatry
and earned a doctorate in the fields of philosophy, psychology, and the
philosophy of law. His dissertation
on AColor as a diagnostic tool in psychology@ was pronounced Asumma cum
laude@ by the professors of psychiatry, philosophy, and psychology. At
an early age, he read the collected lectures and interpretations of dreams
by Sigmund Freud. Then he poured
through everything the university library had to offer on the subject
of physiognomy, from Aristotle to contemporary writers.
At 16 (in 1939), he devised a method which used the contraction
of individual facial muscles to define a person=s state of mind. This involved creating his own system for analyzing
character, based on two dimensions, the first Adirective-receptive@ and
the second Aconstant-variable, that remain part of his present-day regulation
psychology. From
1938 to 1941, Max Lüscher also studied the graphological teachings of
Ludwig Klages and enriched his own theory of personality or character
by borrowing from that of Klages. Psycho-Logic At
that time, even though he was only sixteen, he had already received special
permission to attend lectures and seminars on psychology and philosophy
at the University of Basel. At
eighteen, while still in high school, he learned about the famous test
developed by his fellow countryman Hermann Rorschach and developed a method
of using the test to assess logical thinking.
The psychologist at his school was Professor Probst, who taught
students at the university how to use the Rorschach test, and it was Professor
Probst who arranged for him to receive an excused leave of absence from
school to allow him to write down his new method. He also wanted Max Lüscher
to do additional research on the color diagnostics which he had developed
for the Rorschach test. Even
at that early point, his main interest was focused not on the test, and
not on the colors, but on the primary goal of understanding the structure
of the human psyche. Initially,
he was interested in the psychology of color only as it related to the
Rorschach test. But because the answer to this problem eluded
him at first, he stuck with it till he managed, over the course of five
years from 1941 to 1946, to resolve the question in a sufficiently logical
and empirical manner. Unlike
many others, he recognized that the sensory perception of color is objective
and universally shared by all, but that color preferences are subjective,
which is a distinction allowing subjective states to be objectively measured
by using test colors. Max Lüscher
was given unlimited access to patients and patient records by Professor
John Stähelin, the head of the psychiatry department, in 1941. That allowed him, right from the very start, to develop and conduct
research on his color diagnostics using patients and schoolchildren from
special observation classrooms over a period of six years. By
a stroke of luck, Karl Miescher, the General Manager at Ciba, which was
at that time the largest chemical company in Basel, took a personal interest
in the psychology of colors, and he made a laboratory, materials, and
workers available to Lüscher while special test colors were being developed,
which took approximately five years.
Between 1941 and 1946, he was engaged in the attempt to sort through
4,500 different shades of color applied to many different materials (paper,
metal, wood, film, silk, wool) and find those which provided an exact
match for his psychological system. While
he was a student, age 22 to 24 (1945-1947), as director of the Psychotechnical
Institute of Basel, he had sole charge of psychological diagnostics for
personnel evaluation. This job
brought him to the realization that color diagnostics were not only simpler
and faster, they also outperformed previously utilized tests in terms
of their ability to provide more differentiated and more essential results. A
Swiss periodical printed an article featuring his psychology of color,
which led in 1952 to a request by the largest German newspaper conglomerate
that he come work for them in Hamburg as a consultant.
There he signed consulting contracts of several years= duration
with, among others, the world=s largest advertising agency and, over periods
lasting several decades, with top German industrial companies. This gave him ample opportunity to intensify
demographic and cultural research expanding the color diagnostics based
on statistical studies using large samples. The
8-color test in 1969 became a best-seller in the US for years on end,
and remained on the best-seller list in Germany for months in 1971. It was later translated into 29 languages. Max
Lüscher lectured at numerous universities in both Western and Eastern
Europe, at Yale University=s school of medicine and psychology department
in the US in 1980, and later at universities in Rome, Santiago de Chile,
and Melbourne, Australia. He also
taught courses on the psychology of shapes and colors at the State Academy
of Design, i.e. the AHochschule für Gestaltung@ in Linz, Austria from
1978 to 1990. A
number of his books are bestsellers, and have been reissued repeatedly
for thirty years, such as ASignale der Persönlichkeit,@ and ADer 4-Farben-Mensch@
(Personality Signals and The 4-Color Person).
His most recent book, ADie Farben der Liebe@ (The Colors of Love)
has already been translated into eleven languages.
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